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If you can demonstrate a deep understanding of their needs and provide a service that not only solves their problems but delivers added value, then your customers are far more likely to trust you. In 1950, long-running American teen magazine Seventeen developed what must be one of the earliest examples of a “buyer persona” with the creation of Teena (get it?!) – a fictional character based on survey data and used to peddle advertising space Cleared Be active and interact on social media by doing activities like competitions We have a number of local SEO specialists with the knowledge and technical expertise to improve your business visibility online. Why not get in touch to find out how we can start helping you